It’s a fact that music has become an ordinary commodity and completely lost value. Thanks to Radiohead most don’t even see why to pay for music anyways. The big survive through sales, the small need to tour their asses off but what is the roadmap for projects like this one?
I guess the ultimate question is how to give back value to music. My particular interest is focused to investigate if exclusivity of music can increase its value, because exclusivity [in the broader context of art] means, people are basically willing to pay for something rare. However, this principle seems to work perfect i.e. for concept art like dead fish floating in formaldehyde. And for music?
The YPF experiment will explore this question. Idea: A [the consumer] defines a piece of sound, noise or music [according to the rules below] and B [the artist] will produce the desired sound, noise or music for A. The result - a unique piece of exclusively produced audio - will be solely owned by A.
Now, let’s have a look at the 8 golden rules of this experiment!
1. Define number of tracks.
2. Define track length: between 5 and 60 minutes.
3. Define style: experimental, ambient, minimal, radio play, field recording.
4. Define [optional]: mood, tempo or any other musical characteristics.
5. Download format: wav [16bit, 44.1kHz] | mp3 [16bit, 320k] | stereo.
6. Process: email order, specification, Paypal, production, delivery.
7. Customized cover art if ordered track length exceeds 15 minutes.
8. Prizing [per minute]: radio play - $1.50 -$2, track - $1, field recording - 50 cent.
The YPF experiment will run until 31 Oct 2008. If you’re interested, just get in touch! You will see [and hear] there is nothing more exciting than owning your personal Fairbanks sound.
And it’s also cool.
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